The Pragmatic Engineer is the most in-depth software engineering content on the internet, and has been the #1 technology publication on Substack for 3 years and counting. The publication has crossed 1 million readers and has expanded with a podcast since.
“I’m reading The Pragmatic Engineer almost every week”
— Thomas Dohmke, CEO, GitHub
In the first 30 days after release, each new podcast episode typically gets 500-750K combined views across video, audio and web. See detailed stats.
Audience
From our audience survey:
- Engineering leaders: 25% hold positions such as CTO, VP of Engineering, Director of Engineering, Senior Engineering Manager or Engineering Manager
- Software engineers: 60% are software engineers with titles like Senior Software Engineer, Tech Lead, Staff Engineer or Software Engineer. The audience gravitates towards senior+ engineers.
- “Modern” tech companies: 62% of listeners work at either venture-funded scaleups, or at medium or larger tech companies:
Regional split
- 45% English-speaking countries (US, UK, Canada, Australia / New Zealand)
- 25% rest of Europe
- 30% rest of world (India, Brazil, rest of Asia)
Within the US: 23% California, 10% New York, 7% Washington State, 7% Texas, 5% Florida, 4% Illinois.
Reaches a deeply technical audience
Engineering leaders and decision makers pay attention, and tech industry authority figures are also fans:
“The only podcast so far in my life where I listen to entire episodes without ever skipping +15s anywhere.”
— Arnav Gupta, Staff Engineer at Meta
“I love The Pragmatic Engineer – it balances technical insight, industry insights, and stories from the trenches."
— Nicole Forsgren, creator of DORA, author of Accelerate, Partner at Microsoft
“The podcast is SO GOOD. It's a 99 minute episode but I listened to it twice. There's just so much in there.”
— Luc van Donkersgoed, AWS Serverless Hero, Principal Engineer at PostNL
“I've listened to quite a few The Pragmatic Engineer podcast episodes and enjoyed them.”
— Martin Fowler, Chief Scientist for Thoughtworks
Long-term partnership, category exclusivity
Sponsorship format is integrated and deeply selective. The Pragmatic Engineer partners with select few sponsors on a long-term basis - for 6+ months duration for 2027. For 2026, all season sponsorship packages have been sold out. All partnerships include category exclusivity. See current sponsors.
We want listeners and readers to form a relationship with sponsors and get to know them on a deeper level.
Get in touch
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